This structured communication strategy helps ensure you’re not only staying top of mind, but also filtering for serious prospects while eliminating tire-kickers. Whether you’re dealing with first-time buyers or experienced entrepreneurs, this plan helps you stay consistent, credible, and effective.What This Follow-Up Plan Does:
- Keeps Communication Personal
- Through a series of texts, emails, and phone calls, you’re building rapport—not just sending information.
- Moves Buyers Toward a Decision
- Each step is designed to push the buyer further into the decision-making process by answering questions and uncovering motivations.
- Builds Long-Term Relationships
- Even if they don’t buy this business, they might buy the next—or refer someone who will.
- Qualifies AND Disqualifies
- Your time is valuable. This plan helps you spend it only on prospects who are actually serious.
Here’s a snapshot of how the plan is structured (you’ll get access to the actual scripts in the downloadable resource):
- Day 1: Initial contact, set expectations, and initiate the relationship.
- Day 2: Confirm continued interest before sending the CIM.
- Day 3: Gauge engagement—qualify or disqualify.
- Day 5: Begin discovery on what they’re actually looking for.
- Day 9: Introduce financing options, including seller financing.
- Day 12: Offer access to exclusive off-market opportunities.
- Day 15: Learn their business style preference (hands-on vs. absentee).
- Day 18: Reiterate key benefits of the business and check for final questions.
- Day 21: Final outreach—keep the door open while respecting their time.
“The way you follow up with buyers might actually become your next listing pitch. Sellers often monitor the buyer process—and if you’re doing it well, they’ll want you listing their business.”
[Download the 21-Day Buyer Follow-Up Scripts Here]
By Travis Helmig
I’m Travis Helmig, CEO of Biz Broker+, where we help entrepreneurs buy, sell, and grow Main Street businesses across the country. My background spans business brokering, real estate, investing, marketing, and business development, giving me a hands-on understanding of what it takes to build, scale, and transition a business successfully.
I’m passionate about helping business owners maximize the value of what they’ve built while creating opportunities for buyers looking to take the next step in entrepreneurship. Through Biz Broker+, we focus on making business transactions more modern, transparent, and relationship-driven while equipping our partners with training, systems, and marketing support to succeed at a high level.
Beyond brokering deals, I spend a lot of time building systems, creating educational content, and developing strategies that help business owners and brokers grow long-term wealth and freedom.