Both logos reflect the branding identity of Biz Broker +, utilizing a combination of strong, bold colors and modern typography to create a professional and approachable appearance.

Logo Details

Font: The typography used in the Biz Broker + logo is Poppins. Poppins is a geometric sans-serif typeface that offers a clean and modern look, contributing to the professional aesthetic of the Biz Broker + brand.
Color Palette:

Dark Blue (Standard Logo):

Hex Code: #1A2D59
This dark blue represents trustworthiness, professionalism, and stability.

Orange:

Hex Code: #F28C28
The orange conveys energy, creativity, and the sense of adding value, in line with the idea of “plus”—growth and revenue increase.

White (Reversed Logo):
- Hex Code: #FFFFFF
- The white color is used for the reversed version of the logo, which is intended for darker backgrounds. This ensures optimal contrast and visibility.

Logo Elements

The “Plus” Symbol: The “+” symbol in orange is prominently featured to emphasize the value-added aspect of the services Biz Broker + provides, signifying growth, revenue addition, and the support offered to businesses.
Geometric Design Elements: The logos contain horizontal and vertical orange lines that provide a structured feel, conveying stability and reliability while maintaining a sense of movement and forward-thinking.

Usage Considerations

Standard Logo (Blue and Orange): Ideal for use on light backgrounds, such as websites, business documents, or promotional materials where a clean and professional look is required.
Reversed Logo (White and Orange): Designed for use on dark backgrounds, ensuring high contrast for visibility and maintaining the brand’s integrity in various contexts.

By Travis Helmig

I’m Travis Helmig, CEO of Biz Broker+, where we help entrepreneurs buy, sell, and grow Main Street businesses across the country. My background spans business brokering, real estate, investing, marketing, and business development, giving me a hands-on understanding of what it takes to build, scale, and transition a business successfully.

I’m passionate about helping business owners maximize the value of what they’ve built while creating opportunities for buyers looking to take the next step in entrepreneurship. Through Biz Broker+, we focus on making business transactions more modern, transparent, and relationship-driven while equipping our partners with training, systems, and marketing support to succeed at a high level.

Beyond brokering deals, I spend a lot of time building systems, creating educational content, and developing strategies that help business owners and brokers grow long-term wealth and freedom.

View all posts by Travis Helmig

Biz Broker+ Brand Guidelines