What Is a Letter of Intent in Business Sales?

When buying or selling a business, one of the first formal steps in the negotiation process is the Letter of Intent—commonly known as the LOI.

At BizBroker+, we use this document to outline the initial terms of a potential deal between a buyer and a seller, helping both parties move forward with clarity and confidence.


đź’Ľ What Is a Letter of Intent?

A Letter of Intent is a non-binding agreement that sets the groundwork for a business purchase. It’s not the final contract—but it helps get both sides aligned on the big picture before diving into deeper negotiations.

Some key things typically included:

  • The proposed purchase price

  • A timeline for due diligence

  • Agreements around confidentiality

  • Clarification that the LOI is not legally binding

  • Basic financing terms (down payment, loans, or seller financing)


đź§  Why Does It Matter?

Think of the LOI as a handshake—written down. It doesn’t lock anyone into a deal, but it does:

  • Show serious intent from the buyer

  • Give the seller confidence to share sensitive business information

  • Create a shared understanding before drafting the final purchase agreement

It also helps avoid misunderstandings, keeps negotiations on track, and can speed up the closing process.


🚨 What It’s Not

The LOI is not a final contract.
It doesn’t guarantee a sale.
It doesn’t include every tiny detail of the transaction.

Instead, it serves as a starting point—an outline that both sides agree to explore further. Either party can walk away at any time, without legal consequences.


📥 Get the Letter of Intent Template

If you’re working on a deal—or preparing for one—you’ll want a solid LOI to guide the process.

Click below to download the BizBroker+ Letter of Intent template, the same one we use to help brokers all across the country close successful business sales.

By Travis Helmig

I’m Travis Helmig, CEO of Biz Broker+, where we help entrepreneurs buy, sell, and grow Main Street businesses across the country. My background spans business brokering, real estate, investing, marketing, and business development, giving me a hands-on understanding of what it takes to build, scale, and transition a business successfully.

I’m passionate about helping business owners maximize the value of what they’ve built while creating opportunities for buyers looking to take the next step in entrepreneurship. Through Biz Broker+, we focus on making business transactions more modern, transparent, and relationship-driven while equipping our partners with training, systems, and marketing support to succeed at a high level.

Beyond brokering deals, I spend a lot of time building systems, creating educational content, and developing strategies that help business owners and brokers grow long-term wealth and freedom.

 
 

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