This approach is perfect for brokers looking to connect quickly, qualify interest, and build relationships—even with owners who aren’t actively looking to sell yet.Why This Plan Works
This condensed 7-day strategy focuses on:
- Making Fast Contact
- Catching the seller’s attention early increases your chances of getting a response.
- Identifying Real Interest
- You’ll quickly learn who’s curious, who’s serious, and who’s not ready—so you can prioritize the right leads.
- Offering Real Value
- Sharing insights and buyer interest builds credibility, even with business owners who may not be thinking about selling right now.
Here’s how the plan breaks down (you’ll find the full scripts in the downloadable resource):
- Day 1:
- Initiate contact with a quick, personalized text and a professional, confidential email outlining the buyer’s interest.
- Day 3:
- Follow up with a phone call. This is where you can introduce yourself directly, clarify your intentions, and see if they’re open to a quick conversation.
- Day 5:
- Send an additional email that offers value—such as market insights, industry trends, or information that positions you as an expert and resource, not just a salesperson.
- Day 7:
- Make one final attempt via call or email. Emphasize that this is your last outreach for now but that you’re happy to be a future resource if the timing changes.
- Stay Concise
- Your messages should be short, clear, and focused on what’s in it for them.
- Lead with Value
- Whether it’s buyer demand or current market insights, give them a reason to care.
- Be Respectful
- Always maintain a professional tone and don’t over-message.
- End with a Clear Call to Action
- Whether it’s “schedule a call” or “reply if interested,” make the next step obvious.
- Keep the Door Open
- If they’re not ready now, staying on their radar could turn today’s “no” into tomorrow’s “yes.”
“Your outreach is only as good as your consistency. This plan gives you structure—so you’re not just contacting sellers, you’re doing it with purpose and professionalism.”
Ready to use the full text, email, and phone scripts behind this plan?
[Click here to download the 7-Day Seller Outreach Scripts]
This is your go-to strategy for creating momentum, building credibility, and turning cold leads into real conversations.
By Travis Helmig
I’m Travis Helmig, CEO of Biz Broker+, where we help entrepreneurs buy, sell, and grow Main Street businesses across the country. My background spans business brokering, real estate, investing, marketing, and business development, giving me a hands-on understanding of what it takes to build, scale, and transition a business successfully.
I’m passionate about helping business owners maximize the value of what they’ve built while creating opportunities for buyers looking to take the next step in entrepreneurship. Through Biz Broker+, we focus on making business transactions more modern, transparent, and relationship-driven while equipping our partners with training, systems, and marketing support to succeed at a high level.
Beyond brokering deals, I spend a lot of time building systems, creating educational content, and developing strategies that help business owners and brokers grow long-term wealth and freedom.